Paying for cheat codes, insulting the consumer
Best Buy is selling a book called Codes & Cheats Summer 2006 Edition. In it, one can find the hottest tricks and codes to help you beat games that you are too crappy to beat yourself.
Now, I don't know if Best Buy knows, this but pretty much every cheat code ever created can be found on the internet. The idea of spending 7 dollars on free information is so preposterous, the book may as well be called I Suck at the Internet and at Beating Video Games Myself 2006. They would have used that name, but for some reason insulting the consumer doesn't sell products.
A prime example of this concept can be found in the failed cereal marketing campaign, 'Eat Wheaties, you dog fuckers!'
(work.)
Combined with the previous "You'll have an orgasm" campaign, the "insult the consumer" campaign gives us things like: "You make me sick, even if you're being sexually fulfilled by this awesome product" and "Cream your pants, asshole."
Note that the meaning of "Cream your pants, asshole" changes drastically when read as a headline.
Now, I don't know if Best Buy knows, this but pretty much every cheat code ever created can be found on the internet. The idea of spending 7 dollars on free information is so preposterous, the book may as well be called I Suck at the Internet and at Beating Video Games Myself 2006. They would have used that name, but for some reason insulting the consumer doesn't sell products.
A prime example of this concept can be found in the failed cereal marketing campaign, 'Eat Wheaties, you dog fuckers!'
(work.)
Combined with the previous "You'll have an orgasm" campaign, the "insult the consumer" campaign gives us things like: "You make me sick, even if you're being sexually fulfilled by this awesome product" and "Cream your pants, asshole."
Note that the meaning of "Cream your pants, asshole" changes drastically when read as a headline.
Labels: advertising, stupid
posted by Henry at 7:47 AM
2 Comments:
I don't know if this is the same one as the one Blockbuster sells, but that one's cover plays up the fact that it contains a "list of Xbox 360 achievements." You don't even have to Google those; in most games, you select "Achievements" somewhere in a menu and there's the list.
Did that girl ever find her glasses?
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