Cat Barf commercials and Norbit
So last weekend the movie Norbit opened to gross over $34 million. What's strange is that only 9% of critics said it was good. That means that 91% of film critics think Norbit is a piece of shit, and said shit went on to gross $34 million in a single weekend.
Would this work with food? If commercials presented a soft drink called, oh I don't know, Cat Barf, and it was chunks of old cat food mixed with the stomach fluids of a cat, but it was presented in a really fun way, would people still buy it?
'The commercials for Cat Barf were really silly, so I bought a twelve pack. Food critics told me it was terrible, but they aren't half as zany as the guy who fell down and made a funny face in the Cat Barf commercial. He's hilarious!'
(Cat Barf jingle plays)
Cat Barf: you'll know it by that gagging sound!
(10-second shot of cat vomiting)
Don't see bad movies, friends.
(work.)
The lesson here is to be a smart consumer. Read reviews before you spend money and time on something, and don't drink anything that comes out of a cat.
Would this work with food? If commercials presented a soft drink called, oh I don't know, Cat Barf, and it was chunks of old cat food mixed with the stomach fluids of a cat, but it was presented in a really fun way, would people still buy it?
'The commercials for Cat Barf were really silly, so I bought a twelve pack. Food critics told me it was terrible, but they aren't half as zany as the guy who fell down and made a funny face in the Cat Barf commercial. He's hilarious!'
(Cat Barf jingle plays)
Cat Barf: you'll know it by that gagging sound!
(10-second shot of cat vomiting)
Don't see bad movies, friends.
(work.)
The lesson here is to be a smart consumer. Read reviews before you spend money and time on something, and don't drink anything that comes out of a cat.
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